The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe. Florence, 1993.
The name “Pepe” was immediately identified with an irreverent sensuality, made of contrasts and opposites. From this moment on, women could now recognize themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual versatility and cutting silhouettes. A new idea of a woman is brought to life: sensual, irreverent, courageous and self-aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She brandishes a strong, independent spirit and she is an idealist.
