Who said men don’t like shopping?
As research shows and simply by going around shopping malls, it is easy to see that men are more discerning than ever about their look, what they wear and their choice of accessories.
Mindful of this trend and thanks to the experience and success of Victory, a container of multi-brand excellence dedicated to the female segment, the company has launched Victory Man, oriented to the male target.
This is not just a store with a careful and special selection of products and brands specifically designed for men. It is a new format, an authentic concept store which puts the man, his lifestyle, his interests and his diversity at the centre of everything.