Just Play is the first Italian sportswear and streetwear retailer for kids and young adults 0-16 years.
Sneakers, apparel and accessories of the best brands such as Nike, Jordan, Converse and Vans.
Our goal is to meet and answer to an audience of very young people who approach the streetwear culture and are looking for a shopping experience in line with their tastes and attitudes.
A real destination for kids but also for millennial families who more often choose products and garments for their children to identify with.
