A brand dedicated to the world of parenting, a word that means taking care of those you love, starting with parents but also involving grandparents and aunts and uncles, teachers and babysitters and all the people who are dedicated to children. For over 60 years Chicco has been close to families to listen to them and support them with simple and effective solutions, studied and developed through the Chicco Research Center, the dialogue with parents, the observation of children and the continuous collaboration with experts and the medical-scientific world. Today Chicco is one of the top 10 Italian consumer goods brands in the world, present in over 120 countries with 360 single-brand shops, 111 of which in Italy.