Caractēre is and wants to be a reference brand for an audience of trend-conscious consumers but looking for their own style. Originality, style and emotion design a feminine, classy, tailored and exciting look. Our playground is urban, metropolitan, with a strong accent on the Italian lifestyle.
Caractēre proposes a collection of clothes and accessories with a refined, contemporary style, always able to surprise in the combinations and materials, linear, clean, never banal.
The color palette always bright and coordinated, the ability to generate timeless products are today the fundamental drivers of the brand.
Seriousness, credibility, ability to interconnect a traditional soul with a trendy perspective for the future. The main features of Caractēre, such as the logo, colors, character and tailoring together with our visual identity, capture the spirit of the brand and represent the one who wears it.
Caractēre presents itself with a new identity. Through new openings and the restyling of its old stores, it presents its new store concept.
The store has a totally different layout: it is minimal, bright, with striking architectural elements and super functional wooden structures. The materials used mix very cool colors of stone with warmer tones of wood. The boutique has a clear and recognizable identity.
