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Bata is the first italian company in terms of selling shoes, both through Bata and Athletes World labels; it boasts 500 shops plus a franchising both in Italy and abroad. Bata is actually first in terms of production and promotion of shoes. Founded in 1894 by Tomas Bata, it operates in 70 countries through several different labels and 5000 shops able to serve 1 million people per day.