A|X Armani Exchange was created in New York in 1991 and, since its launch, it has been selling affordable and versatile garments and accessories in tune with the energy of the world of young people. The brand is not about conventional clothing trends and it provides a different perspective and a fresh, spontaneous approach to fashion with a metropolitan touch. Following the reorganization of the brand portfolio in 2017, A|X now represents the new Armani-style streetwear that is urban, young, informal, contemporary and uses the Web as its main communication channel.
