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Alcott has always aimed at keeping up with the trends of today's youth culture. With its clear American inspiration, it blends elements of Ivy League tradition and an all-Italian design and quality; a winning combination especially when it is combined with low prices. Alcott is now complemented by the Alcott Los Angeles womenswear spin-off brand that is rapidly growing in the market. Both collections coexist inside refined and finely finished stores located in the most important Italian cities.